Today the markets closed with Nokia increasing its stock value by about 7%. Could this be the comeback everyone had been waiting for? Will this latest string of Windows phones get Nokia back in the race?
A lot of criticism had been thrown towards Nokia, especially by the Nokia loyalists who have since the beginning of time had a strong aversion to anything Windows. Despite being one myself I must admit I secretly believe in the strategy Steve Elop laid down for Nokia a year back. Adopting Windows as the lead OS for its smart phone line-up was a controversial choice. But the message was clear: adopting Android would make Nokia just another commodity device. As much as Android has brought life back in to the Smartphone market, it has also managed to fade the boundaries between traditionally distinct brands. Essentially all android devices feel the same when it comes to the look and feel of their OS. Nokia feared that adopting Android would make it indistinguishable amongst its many rivals. Bold move by Mr. Elop, but truly in line with the Nokia Ideology, the brand is supreme and that sells.
Once you manage to discolor your bias against the Microsoft Corporation, the Windows Mobile OS is not really as bad as it sounds. The OS is evolving and will get better with time and has the potential to rival its contenders. Coupled with Nokia it will cater to a niche market, has the weight of XBox behind it and will soon allow people to make as many folders as they wish in their device. Yes, it did take some time before the copy paste functionality was released but it is nothing like its predecessors.
And what of the much talked about Meego based Nokia N9? Followed by raving reviews it’s guilty of making Nokia rivals skip a beat since its launch. According to Nokia insiders even though the N9 is rumored as the one and only device on this fascinating Linux based OS, this does not mean that it is a dead end track, there is a program office that will maintain the OS and continue working on applications and updates for it. However the relatively smaller footprints of Meego developers might make it challenging for app savvy users to feel comfortable adopting it. If things go bust on the Windows front, Nokia still have this ace in its back pocket.
Will Nokia succeed? Chances are yes it will, it would be unwise to underestimate Finnish SISU – Read: toughness, hardiness and resilience.